soft CEO

strong businesses. soft lives.

a space for women building both

welcome to your lucky girl era…

we do business a little differently around here.
come behind the scenes for honest lessons, soft systems + first access to what’s next ↓

LEAD,

WITH LOVE.

heart > hustle, always

I was always told that you can't build or operate a business from emotion. I'm living proof that you can.

I started my first business in 2015 with 0 industry experience. Just a student loan, and blind belief. I "felt into" everything + just winged it every day.

11 years in business later, I've built a multi 6 figure salon that no longer needs me to operate.

I've built systems, trained my teams and use software to ensure everything remains simple.

Now, I help women start + scale strong businesses so they can also enjoy a soft life (they actually LOVE) too!